Dental Marketing & Management

Three days Management & Marketing Course for Dental Clinics

Dr/Ehab Heikal

 

 

Contents:

 

1- Management

 

·         Definitions, concepts & historical foundations

·         Types of goals and plans

·         SWOT analysis

·         Management skills

·         Managerial roles

·         Hierarchy of needs

·         Organizational environment

·         Corporate culture

·         Management of small businesses and entrepreneurship

·         Business plan

·          

·         Planning and goal setting

·         Mission and vision

·         Management by objectives

·         Strategic management

·          

·         Organizing, Leading & Controlling

  • Organizing structure
  • Charts
  • Authority & responsibility
  • Delegation
  • Differences between different types of organizational structures
  • Teams and team building
  • Human resource management
  • Leadership and motivation
  • Differences between leadership and management
  • Change leadership
  • Communication

·         Control methods, types and philosophies

 

Marketing

 

·         Definitions

·         Marketing management

·         Needs, wants and demands

·         Market   segmentation

·         The four P’ s and its applications

·         Pricing strategies

·         Advertising and advertising campaigns

·         Relationship marketing

·         Customer oriented clinics

·         Marketing your dental service.

 

Accounting and Finance

 

·         Basics of accounting

·         Interpreting the three main statements and   using the ratios to determine the financial status

·         Depreciation techniques

·         Determining the break even point for new assets

·         Financing your new clinic, or extensions, using bank loans or partnership

 

Quality & Standardization

 

·         The importance of quality in the dental service, and how patients perceive the quality of the dental work

·         Closing the quality gaps

·         The use of the standardization tools in a dental clinic

 

Dentist-Patient relationship

 

·         Customer satisfaction and retention

·         Dealing with patients, satisfying, retaining and turning them into loyal clients

·         Handling Negaholic patients

·         Preventative measures for handling the unsatisfied patients

 

Course Objectives

 

·         To add the required managerial and administrative skills to the participants’ knowledge in order to be able to run the basic day to day business of their clinic or hospital.

·         To clearly understand the functions of management and the importance of planning and executing plans

·         To enhance the communication skills of the participants in regards to dealing with their patients or other stakeholders.

·         To be able to apply the modern marketing concepts in a very tough competitive dental market

·         To understand and apply the Quality measures and Standardization procedures in the day to day practice

·         To understand how to build proper and successful customer relations

·         To understand customers’ behavior and how to satisfy and retain customers

·         To be able to handle dissatisfied customers, and even prevent their occurrence.

·         To be able to understand the basic accounting procedures, measuring performance through ratios, and the proper ways of financing new projects or extensions

 

 

Fees:

For Egyptian

1900 LE

For non-Egyptian

250 $

10% Discount for early register