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Dental Marketing & Management Course at Marsa Alam

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Enjoy a lifetime experience of learning and travelling together with us! In this course, you get the chance to discover the hidden treasures of the beautiful city of Marsa Alam and learn how to be a leader in the field of Dentistry by perfectly marketing your capabilities as a professional dentist!

Instuctor:
Dr. EHAB HEIKAL
Degree : DBA (B U -USA)
MBA (Graduate School of Business DIM (Diploma of Intl Marketing – Toronto)
DF Demand forecasting (AUC)
Bachelor degree of Oral & Dental Surgery 1986
University : Faculty of Dentistry-Alex. University


COURSE TOPICS:

* First and Second day:
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Management

• Definitions, concepts & historical foundations
• Types of goals and plans
• SWOT analysis
• Management skills
• Managerial roles
• Hierarchy of needs
• Organizational environment
• Corporate culture
• Management of small businesses and entrepreneurship
• Business plan
• Planning and goal setting
• Mission and vision
• Management by objectives
• Strategic management
• Organizing, Leading & Controlling
• Organizing structure
• Charts
• Authority & responsibility
• Delegation
• Differences between different types of organizational structures
• Teams and team building
• Human resource management
• Leadership and motivation
• Differences between leadership and management
• Change leadership
• Communication
• Control methods, types and philosophies

Marketing

• Definitions
• Marketing management
• Needs, wants and demands
• Market segmentation
• The four P’ s and its applications
• Pricing strategies
• Advertising and advertising campaigns
• Relationship marketing
• Customer oriented clinics
• Marketing your dental service.

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Third and fourth day:

Accounting and Finance

• Basics of accounting
• Interpreting the three main statements and using the ratios to determine the financial status
• Depreciation techniques
• Determining the break even point for new assets
• Financing your new clinic, or extensions, using bank loans or partnership

Quality & Standardization

• The importance of quality in the dental service, and how patients perceive the quality of the dental work
• Closing the quality gaps
• The use of the standardization tools in a dental clinic

Dentist-Patient relationship

• Customer satisfaction and retention
• Dealing with patients, satisfying, retaining and turning them into loyal clients
• Handling Negaholic patients
• Preventative measures for handling the unsatisfied patients

  • Quantity:

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