Dental Marketing And Management Practical Course
What is your goal for your dental office?
Gaining more money? Having your patients trust? Building costumers?
Whatever your goal is, Dental Marketing & management course will help you to achieve it..
Join us now in this 4 Days practical course.
• Definitions, concepts & historical foundations
• Types of goals and plans
• SWOT analysis
• Management skills
• Managerial roles
• Hierarchy of needs
• Organizational environment
• Corporate culture
• Management of small businesses and entrepreneurship
• Business plan
• Planning and goal setting
• Mission and vision
• Management by objectives
• Strategic management
• Organizing, Leading & Controlling
• Organizing structure
• Authority & responsibility
• Differences between different types of organizational structures
• Teams and team building
• Human resource management
• Leadership and motivation
• Differences between leadership and management
• Change leadership
• Control methods, types and philosophies
• Marketing management
• Needs, wants and demands
• Market segmentation
• The four P’ s and its applications
• Pricing strategies
• Advertising and advertising campaigns
• Relationship marketing
• Customer oriented clinics
• Marketing your dental service.
Accounting and Finance
• Basics of accounting
• Interpreting the three main statements and using the ratios to determine the financial status
• Depreciation techniques
• Determining the break even point for new assets
• Financing your new clinic, or extensions, using bank loans or
Quality & Standardization:-
• The importance of quality in the dental service, and how
patients perceive the quality of the dental work
• Closing the quality gaps
• The use of the standardization tools in a dental clinic
• Customer satisfaction and retention
• Dealing with patients, satisfying, retaining and turning them
into loyal clients
• Handling Negaholic patients
• Preventative measures for handling the unsatisfied patient
Practical:- Apply Course Content with Dr. Ehab Heikal
120 Credit hours:-
1-You will be certified by Leeds Training College in Uk.
2-A Certificate from (SPC ACADEMY) authenticated by the Egyptian Foreign Ministry and can be authenticated by any other embassy.
10% of the total fees of the diploma will be deducted in case of asking to refund the paid deposit before -the lectures' starting as an administration fees.
-Student has no right to refund any of the paid amounts after the second lecture.